Devon Zaltsman

Senior Marketing Specialist

How would you describe your role at CCIWA?

The core function of my role is to lead a broad level of channel activity for CCIWA. I am responsible for delivering all aspects of planned national and local marketing and communications activities to meet our direct objectives and overarching organisational goals in the Membership and Policy space.

What does a typical day look like?

A textbook answer, I know – but really, every day is quite different. The diversity in our work sees us tackling and overcoming a wide range of challenges. There are common threads though: meetings, briefings, project planning and stakeholder management are the consistencies that make up a standard day.

You catch more bees with honey, than you do with vinegar’ is a tried-and-tested piece of advice that resonates with me. It’s a simple concept that’s completely founded in truth.

What’s the most exciting part of your job?

The breadth of activity that CCIWA has on the go at any given time is a definite stand-out. We get to be involved in exciting initiatives, that ultimately, affect WA’s business community and wider Industry. We’re a member-focused organisation, and we get to spend a lot of time asking, ‘So what?’ and ‘What does that mean?’ and translating that into something that our audience finds tangible and meaningful.

What’s your most memorable achievement at work?

At the time of writing this, I’ve worked at CCIWA for 14 months. In that time, I’ve managed to take on significant responsibilities within our business unit, and the wider organisation, shifting roles to ensure I am adding value in the right places. I am most proud of my work having been acknowledged through being awarded CCIWA’s ‘Culture In Action – Curious’ award within a year of being here.

Best career advice you’ve ever received?

I’ve been lucky to have had some good managers and mentors throughout my career – with most having passed on something that I reflect back on.

‘You catch more bees with honey, than you do with vinegar’ is a tried-and-tested piece of advice that resonates with me. It’s a simple concept that’s founded in truth.

Who inspires you?

I’ve got to say my father. He’s a hard-working, traditional businessperson who has spent his career leading companies without forgoing civility or integrity. He understands that what you put in, you reap tenfold, and he’s been an encouraging role model – teaching me much of what I know today.

Describe CCIWA in three words.

Involved. Attentive. Complex.