The proliferation of social media can no longer be ignored by business, says digital content marketing agency Multiplier Managing Partner Heidi Cuthbert.
Australians spend 12.5 hours per week on Facebook, while 31 to 48 per cent of small to medium business and 56 to 79 per cent of large businesses have a social media presence, according to a Sensis social media report released last year.
While social media is now a ‘business as usual’ cost, how many business owners are not using it efficiently?
Cuthbert and co-managing partner Simon Cruthers will facilitate the CCI Open for Business Marketing Workshop on May 31 and get you up to speed quickly.
“Facebook is without a doubt the largest social media platform, but navigating the changing algorithms to keep your brand on top is a constant challenge for every business,” Cuthbert says.
“Every business knows they should be marketing their business online, but many don’t know where to start,” she says.
“Most businesses have heard of search engine optimisation (SEO) and search engine marketing (SEM), but many would be pressed to explain the difference.
“The rise of social media has made content marketing the new darling of digital media strategists, but how do you implement a successful content marketing strategy?”
Cuthbert will run attendees through ways to develop a powerful digital media strategy that targets customers and builds ongoing engagement.
“We will help you navigate the complexity of the digital landscape so your business can get cut through in a crowded marketplace.”
With 87 per cent of Australians accessing the internet daily, it is little wonder the use of social media by business has increased in recent years.
►Learn how to implement an effective digital strategy – register for the Open for Business Marketing Workshop now.