Festive shoppers ditch clicks for bricks

21 December, 2016

WA consumers still prefer to visit bricks and mortar stores, new CCI data reveals.

The WA Super-CCI Survey of Consumer Confidence for the December quarter found that 78 per cent of respondents intend to do their Christmas shopping in local stores.

Twenty-two per cent of respondents said they would go online for most of their Christmas purchases.

The WA Super-CCI Survey also found: 

  1. Forty-eight per cent of WA shoppers expected to spend less this year – up nine per cent from last year.
  2. The average consumer expects to spend around $1049 during this year’s Christmas period – down from last year’s average of $1703.
  3. Regional shoppers reported they would spend significantly more than their urban counterparts – an average of $1487 versus $916 respectively.

CCI Chief Executive Deidre Willmott says the survey results vindicate the Chamber’s call for deregulation of WA’s retail trading hours.

“WA consumers have spoken – they still want to do their shopping at local stores, so let’s make it easier for them all year round and fully deregulate WA’s bizarre and antiquated retail trading hours,” she says.

“This Christmas, WA consumers want a commitment from all political parties to finally set shopping free in 2017.”

Retail Council figures show that, collectively, Australian men and women will spend $16.7 billion in the retail sector before close of business on Christmas Eve.

The Retail Council is the representative group for the nation’s leading retailers.

According to the Retail Council’s Christmas Spending Index, just under a quarter of shoppers will get their final gift on the last few days before Christmas, with 10 per cent expecting to leave their final gift purchases to the absolute last minute on Christmas Eve.

“Lots of Aussies are taking full advantage of extended trading hours to snap up their last minute Christmas gifts,” says Retail Council Acting CEO Steve Wright.

“Interestingly, the Index has shown that men have pulled their socks up, and are completing their Christmas shopping at the same rate that as women.”