New era for CCI

03 May, 2017

The story of Western Australia’s peak business body continues to evolve, with 2017 heralding a corporate refresh that includes a new-look logo, cutting-edge website and an overhaul of CCI’s core business to give Members more bang for their buck.

CCI’s enhanced membership packages, rebrand and new website were all launched on May 1 and reflect the complexities of the changing economy, but more importantly gives Members better access to CCI’s unique business services that capture any opportunities to grow and prosper in uncertain times.

The new membership packages have brought the focus of membership back to connectivity and the changes not only provide the Member with support for their business but also networking opportunities to help them expand.

Each package provides something that will be tangibly better for each business, depending on its size or ambition.

CCI Chief Executive Officer Deidre Willmott says the Chamber’s mission is to help WA business work.

“We believe that connecting WA businesses with new opportunities, industry peers and decision makers across government is critical to helping business grow, so it is this connectivity that is at the heart of our new membership packages,” she says.

“This modernised approach to membership at CCI will create greater opportunities for businesses to connect and collaborate with each other, while providing the same prompt advice and tailored solutions for business owners and operators.

“By providing unique platforms for collaboration, CCI will help Members identify new leads and avenues for growth, share innovations and amplify the concerns of their sector to political leaders through a strong, unified industry voice.

“On behalf of all of us at CCI, thank you for your continued support as a Member and we look forward to working with you and your business in future.”

The rebrand saw CCI adopt a new star logo, created by the Australian Chamber of Commerce and Industry, to replace the image of an elegant Swan atop the CCI acronym born in 1992.

By the end of this year, all ACCI’s state-based partners will have taken up the uniform rebranding boasting that state’s colours.

The new website grants Member’s better access to CCI’s tools in a more streamlined manner.

►For more information regarding the benefits of the new membership packages, visit CCI’s brand new website here.

Rebranding