Plan to win before you begin

After more than 30 years as a business plan consultant, Gordon Pender has put pen to paper to reveal his tips and tricks for success.

Hear from the new author at the Business Book Club: Planning to Win event at CCI on July 14.

Pender’s first book Planning to Win will help businesses navigate the road to getting venture capital.

“Raising capital is something that most entrepreneurs don’t do often,” Pender says.

“So, no matter how good they are at business, this is new to most of them.

“And they’re up against professionals who do it for a living.

“We hear constantly and encouragingly – from our Prime Minister down – how exciting it is to be an entrepreneur, let alone an Australian.”

Pender says the reality can be a different story for those new to business.

“I’ve had much pleasure, and some pain, working for 30 years with those who have done it,” he says.

“What happens in the real world is often not known or talked about.

“I hope new entrepreneurs will benefit by knowing what can really happen, and often does.”

Pender says the most important parts of his book are about products and markets, technology and strategy development.

“They cover what investors say are their most important considerations. And all in about 10 pages,” he says.

“But, a business is a system to make money. I think most investors, if they get past the executive summary, probably go straight to the deal.

“My book explains how to develop and propose a fair and practical deal. It’s also a good basis for negotiation.”

 


Share this:

You may also be interested in

Climate change legislation will provide WA businesses direction to achieve net zero
Climate change legislation will provide WA businesses direction to achieve net zero
New climate change legislation to be introduced by the WA Government, which will outline a framework to reduce emissions, has been welcomed by the State’s...
Read more »
WA business confidence slumps as cost pressures, skills shortages persist
WA business confidence slumps as cost pressures, skills shortages persist
Increased cost pressures and persistent skills shortages have dampened WA’s festive spirit, CCIWA’s final Business Confidence Survey for 2022 shows. 
Read more »
2023 the ‘sweet spot’ year for WA-India trade 
2023 the ‘sweet spot’ year for WA-India trade 
CCIWA CEO Chris Rodwell The Chamber of Commerce and Industry WA celebrates the historic Australia-India Economic Cooperation and Trade Agreement coming into force today. It represents...
Read more »