Australian exporters are expanding into new markets as a way to reduce risk and strengthen competitiveness, a recent Australian Chamber of Commerce and Industry (ACCI) survey finds.
ACCI’s 2025 National Trade Survey reveals more than half (53%) of exporters secured sales in new markets in 2025, a 13% increase on the previous year.
Nearly two-thirds (65%) of trading businesses are exploring opportunities in other markets, with India and Southeast Asia – particularly Vietnam and Indonesia – emerging as popular destinations.
The trend aligns with broader government efforts to deepen economic ties across the Indo-Pacific region.
Exporters remain resilient despite continuing cost pressures
ACCI CEO Andrew McKellar says rising costs remain a challenge for Australian businesses trading aboard.
“This year’s survey shows encouraging signs of resilience, with more businesses diversifying and actively seeking new opportunities despite a challenging global environment,” says ACCI CEO Andrew McKellar.
He says the increase in exporters entering new markets is “a positive step toward reducing risk and building long-term competitiveness”.
The survey indicates labour costs are the biggest concern for exporters, followed by energy costs and Australian tax rates – persistent issues that continue to weigh on international competitiveness.
Free trade agreement hopes and doubts
The findings also point to shifting perceptions of Australia’s trade relationships.
Support remains strong for securing a free trade agreement with the European Union, with businesses calling for an outcome that delivers meaningful commercial benefits.
“Australian traders want a commercially meaningful agreement that addresses past roadblocks and sets up this critical relationship for decades to come,” McKellar says.
“We must ensure negotiations deliver real benefits for business and strengthen Australia’s position in global trade.”
At the same time, confidence in the US-Australia Free Trade Agreement is falling.
The survey shows the perceived value of the agreement dropped from first place last year to 11th in 2025, reflecting growing uncertainty linked to US trade policy settings.
Australian traders overwhelmingly support the Federal Government’s advocacy for the removal of tariffs on Australian imports.
Reputation matters
Despite these challenges, exporters remain buoyed by Australia’s competitive strengths, particularly the global reputation of Australian products and services.
More than two-thirds (69%) of respondents rank Australia’s business reputation as the key strength for international competitiveness – a similar result to the 2024 survey.
However, the survey makes clear that improving cost competitiveness and reducing barriers to trade will be critical to sustaining export growth.
CCIWA’s International Trade Services team helps businesses reduce the time, cost and risk of going global. Contact the team for a free consultation on 08 9365 7620 or via [email protected].
