An advertising campaign promoting WA as an ideal study destination for students has begun rolling out in 10 target international markets.
Running on social media channels and YouTube over a three-month period, the campaign will reinforce WA as an ideal study destination for 2022 and beyond.
Developed in collaboration with StudyPerth, the campaign will first launch in Malaysia, India, Vietnam, Indonesia, the Philippines, Bhutan, Hong Kong, Nepal, Pakistan and Singapore.
It will also soon be launched in China through StudyPerth’s Chinese marketing channels.
The State Government said it worked closely with StudyPerth to deliver targeted activities ensuring international students are aware of and welcomed to WA.
The marketing campaign forms part of the ‘Western Australia — It’s like no other’ attraction campaign that launched on December 15, 2021, and promotes the State as a desirable destination for visitors, students, investors and workers.
It’s part of the $195 million Reconnect WA program, and complemented by an additional $41.2m of international education initiatives included in the 2022-23 State Budget.
“The international education sector has a lead role to play in the McGowan Government’s diversification plans, which will help secure the State’s long-term economic prosperity,” International Education Minister David Templeman said.
The campaign comes after an extra 194 occupations were added to the Graduate Occupation List in a bid to tap the international student market to alleviate WA’s skills shortage.
The Government is also encouraging working holiday makers from overseas and interstate to ‘stay and play’ in WA, with the aim of boosting the seasonal workforce at key tourism destinations and regional locations.
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