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Is the price right? Four things to consider

By CCIWA Editor 

Pricing is obviously about more than production and supply costs. You will have had a strategy in mind when you launched. Price is a process that should be re-evaluated frequently.  

Here’s some things to consider: 

1. Sales 

Have you been hitting your targets? Price is far from the only variable here but listen to customer feedback and consider whether a change may help. Do you have a range of products/services to suit different price points? 

2. Production cost 

Has it been more expensive than anticipated to get your product to market?  

3. Industry changes 

Perhaps there is more (or less) competition in your marketplace. If you need an edge over the competition, price may help. Conversely, fewer competitors will give you more latitude. 

4. Brand loyalty 

If you have established high brand loyalty, customers will now recognise the value in paying more.  

Similarly, niching your business means you can charge a premium for sought after products or services. Any changes to your price structure should be flagged in advance and well explained. 

Pricing is obviously about more than production and supply costs. You will have had a strategy in mind when you launched. Price is a process that should be re-evaluated frequently.  

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