Keeping cross-cultural communications cheerful

You have no more free articles for this month. Sign up for a CCIWA Membership for unlimited access.

How do you negotiate when yes means no, or no means 'let's talk more'? Even small cultural differences can create big drama for businesses trying to go global.

Michael Carter, manager of CCIWA's International Trade and Investment Centre, says considering other cultures’ business communication styles and customs from the beginning of your export or import journey can be the difference between success and failure.

Share This Post