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Does your marketing plan need revisiting?

By CCIWA Editor 

Consumer habits change fast. You need to review your marketing plan every 12 months to make sure you’re not only marketing to the right demographic, but you’re using the right channels to reach them. 

In small business, it’s easy to get overwhelmed by day-to-day tasks. Taking the time to step back and check the big picture stops you wasting time and money on marketing that produces zero return on investment. 

The aim of a marketing audit is to ensure all your activities support your business goals. 

You need to review data and feedback from all your marketing platforms, including your website. You need to dig down into this data to see which activities are actually producing the most value.  

Some metrics can be misleading.  

For example, you may have an astronomical number of likes and followers on Facebook – but very few posts convert to click-throughs and purchases/contacts on your website.  

You may find another platform or campaign which attracts less views but produces more conversions on your website.  

Look at what your competitors do if you’re looking for fresh ideas. Marketing audit can involve a lot of data analysis, but it needn’t be a headache. Marketing companies offer audit services, or CCIWA can help organise to have a marketing student placed with your company to help with this process. 

It’s a mutually beneficial arrangement which helps WA university students gain some real world experience – and you get a keen and knowledgeable extra pair of hands. Some outside insight can also be invaluable.  

These Work Integrated Learning (WIL) internships are structured in accordance with the Fair Work Act’s Vocational Placement guidelines.  

Contact CCIWA on (08) 9365 7515 wil@CCIWA.com to find out more. 

 

 

Consumer habits change fast. You need to review your marketing plan every 12 months to make sure you’re not only marketing to the right demographic, but you’re using the right channels to reach them. 

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