You might have a website, but can anyone find you? Are you appearing high enough in search engines? Here’s some tips on how to boost your site ranking.
1. Start a blog
Google loves original, authoritative content and you are an expert, so share your knowledge.
“The more content you have on your website the better,” says a Perth-based SEO professional.
“Typically, if you have two sites that are essentially the same but one has 500 words on the homepage and the other site’s only got 200, the one with 500 words would typically rank higher because Google would see it as more informative.”
However, make sure you don’t fall into the trap of putting content on your website for the sake of it – it needs to be professional and engaging.
Your customers will see through fluff go elsewhere if they can’t get the information they want quickly.
A blog will give you more freedom to be wordy and help boost your ranking.
2. Chase up backlinks
The more outside sites that link to your webpage, the higher it will rank. Links from authoritative sources, such as popular news or government websites, are particularly valuable.
“The safest and easiest way to get a whole bunch of backlinks to your site is to go around to as many online directories as possible, fill out your business information and put your business website there,” says the SEO professional.
“That’s usually the first way people start getting links.”
But be aware that backlinks can be contentious with some unscrupulous sites “selling” links, which can get your business banned from Google).
3. Check your metadata
Each page of your website contains metadata on keywords you would like to rank. Most usually contain about six key phrases of less than four words.
For example: “SEO expert Perth”. Make sure your keyword phrases are well-targeted and relevant.
Don’t try to cover too many phrases, it may muddy the waters. Concentrate on fundamentals.
If your metrics indicate people are leaving your site without looking around, it indicates your business was not what they are looking for. You may be ranking for the wrong keywords.
